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Client: Revol
Strategy: While globalization has benefited every corner of the globe - from our online shopping carts to our Pad-thai dinners, society cherishes the palette of experience accessible with a touch of a button.
Yet often times, we are forced to trade this accessibility for authenticity.
The Revol campaign is an experimental strategy for African spirits brand. It involves exploring methods of displaying a rich heritage of black culture on the front-lines of shelves.
Campaign Title: The Blacker The Berry
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